Why Is This Woman Smiling?

From the Don Jackson Collection, LLF Library

"The manager of the A & P is awarding a lady with a gift. The date is May 1967." -- Library caption.

Why shouldn't she be smiling?  Forget Piggly Wiggly's carload special on Maxwell House coffee!  This woman just won $100 in purchases from A&P!  Think of the amount of orange drink she could buy at 2 for $.69.

As always, if you recognize these folks, please leave word here or on my Facebook page.  The man doesn't look familiar, but the lady's face is ringing a bell, however distantly.